Set two realities side by side so the difference snaps into focus. A founder once said, “We replaced ten spreadsheets with one button,” and the investor leaned forward instantly. Opposites frame stakes faster than backstory, inviting a question that opens the door wider.
Use a specific, honest number to create weight. “Three minutes to onboard instead of three weeks” or “a 12% lift in retention without adding headcount” sticks. Ground the digit in a quick comparison so the audience can picture impact without decoding jargon.
Avoid internal jargon. Say, “Store managers run out of sizes every Friday and lose weekend sales,” not, “Operational misalignment reduces omnichannel efficiency.” When people can picture the exact moment, empathy activates, and your solution feels necessary rather than merely interesting or technically clever.
Replace labels like “SMB” or “Enterprise” with living portraits: “five-person accounting firms juggling overdue receipts,” or “regional hospital units drowning in intake paperwork.” Vivid specificity helps listeners surface examples from their own world, connecting your offer to concrete budgets, timelines, and stakeholders.
Describe the new day: “Invoices close in hours, not weeks,” or “patients get answers before lunch.” Anchor with one proof like a pilot result or customer quote. Tangible outcomes stick, while conceptual aspirations drift past attention like fog over water.
All Rights Reserved.